By Tom Marquardt and Patrick Darr
If you live in Provence you have to be amused at the fuss over rosé. It’s as if the world just discovered this refreshing drink when for decades it has been as much a staple at a café table as a loaf of French bread.
It wasn’t a part of the landscape in the United States until the mid-1990s when it suddenly dawned on consumers that sweet blush wine was not the same as dry rosé. Today, this special quaff has finally joined chardonnay and sauvignon blanc as a wine of choice – and not just during summer months.
Sales of rosé jumped 118 percent between 2015 and 2020, according to market analyst ISWR. Its growing popularity also spawned a growth in rosé producers eager to join the profit parade.
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