Though television commercials might give the impression that beauty and grooming concerns are exclusive to women, men like to look good, too. In fact, according to the market research firm Euromonitor International, retail sales of male grooming products at Procter & Gamble exceeded $11 billion in 2016.
While men many never spend as much money on beauty grooming products as women (a survey of 3,000 women conducted by online beauty retailer SkinStore found that women in the United States spend roughly $300,000 on their faces alone during their lifetimes), that does not mean they aren’t equally as concerned about their appearances as women. Men who want to look their youthful best can consider the following tips.
To read more, pick up a copy of the July/August issue of LiveIt magazine.