By Tom Marquardt and Patrick Darr
We once thought that canned wines would be a fad enjoyed only by a handful of people more focused on convenience than quality. Generally, that still may be true, but several quality producers – Sterling, Coppola, Bonterra, Ste. Michelle Estates – have raised the bar ever so slightly.
Canned wines represent only one percent of the wine market, but sales are growing. Wine Spectator reports can sales are up nearly 70 percent in the United States.
Are people shifting? Not really. The traditional wine package added screw tops decades ago. Then there were boxes, kegs and now cans. It is all about marketing innovation.
To read more, pick up a copy of the July/August issue of LiveIt magazine.