Food Network Showman Tyler Florence at Cooper’s Hawk in Naples, FL


Tyler Florence faced a conga line of admirers, patiently signing autographs, making small talk and shaking a non-stop parade of sweaty hands. The affable Food Network showman had just finished a two-hour dinner demonstration for a throng of guests at his host’s restaurant, Cooper’s Hawk in Naples, FL.  But he was exhausted, having left his California home at 5 a.m. Two earlier flights were canceled by fog, but the cooking show veteran was determined to make good a promise.

“In my entire career, I’ve never missed one,” he said proudly.

Florence, still kicking like the Energizer Bunny, is indefatigable. Not only has he been on television since 1996 – surpassed in time only by Bobby Flay – but he has written 16 cookbooks, opened a bevy of restaurants, partnered with a number of entrepeneurs, and given himself an online presence to pull in younger foodies. And now he’s launching a string of new products from Florence Family Farms.

At 47, most self-made stars like him would have burned out. Instead, Florence just finds another venture to launch. Tonight, it was a partnership he formed with Coopers Hawk, a string of novel restaurants invented by Tim McEnery, who was in the audience this night.

Florence’s introduction to restaurants came at age 15 when he was “just a kid scrubbing lobster thermidor off trays” at a restaurant in his home town of Greenville, SC. In 2009, he opened his first restaurant. Today, the only restaurant still operating is Wayfare Tavern in San Francisco.

But it wasn’t just food that got his interest at an early age. Florence would learn from the winemakers from California and France who would come to the restaurant to sell their wines. It wasn’t long before Florence was hooked.

“It was time to itch my thing for wine,” he said.

As a lark, he blended a barrel of Lake County zinfandel in 2006 and produced 300 bottles that he gave as Christmas presents. He knew a writer at the Wine Spectator and dropped off two bottles just to get a candid opinion. He didn’t know that two bottles meant the wine would be officially judged by the magazine’s staff. It scored a 92.

He said he knew then that wine would always be something he was doing for the rest of his life. And, it made sense. The sensory skills he gained as a chef applied to winemaking.

He is not just a pretty face when it comes to wine. So many movie stars and well-heeled investors claim to know winemaking but really don’t. Florence effortlessly fielded questions about residual sugar, sur lies aging and balanced acidity.

He is driven to make food-friendly wine for the masses – “back porch wines,” he calls them — no matter what it takes to get there. He eschews boundaries and traditional blending, seeking to unlock the chains that restrict creativity. The Tyler Florence Sauvignon Blanc we tasted was true to the variety but with a smooth finish that contrasted sharply with many acidic sauvignon blancs from New Zealand and California.