Amazon Smile: Supporting Philanthropy, One Click at a Time

Amazon Smile: Supporting Philanthropy, One Click at a Time

By Courtney McEwen


From toothpaste to televisions, Amazon has become the mecca of online shopping. Low prices, Prime two-day shipping, and every product you could ever want or need has kept people clicking to their quaint little corner of the web – over and over again. Jeff Bezos, founder of Amazon, elevated the already successful venture in October of 2013 with the launch of Amazon Smile. He firmly believes in social exchange theory, where people will only be generous if they receive some personal benefit because of it. Amazon Smile supplies such a benefit by producing a shopping experience that leaves consumers with the warm and fuzzies – hence the “Smile” in Amazon Smile.

This has been labeled the charitable sister to Amazon. By shopping on, you are donating 0.5% of your purchase price to the charity of your choice. Perhaps the best part of Amazon Smile is it’s free to you and requires no additional effort. Simply bookmark the website above and begin by choosing a charity from the almost one million organizations, including St. Jude Children’s Research Hospital and Texas HOPE Literacy. The products are not more expensive, and all Prime benefits still remain on eligible purchases.

Here are a few frequently asked questions from shoppers like you:

Are all Amazon Smile products eligible for charitable donations?

You will see the tens of millions of eligible products marked “Eligible for Amazon Smile donation” on their product detail pages.


How do I select a charitable organization to support when shopping on Amazon Smile?

On your first visit to Amazon Smile, you need to select a charitable organization to receive donations from eligible purchases before you begin shopping. We will remember your selection, and then every eligible purchase you make at will result in a donation.


Can I change my charity?

You can change your charity at any time. To make a change, sign in to and simply select “Change your Charity” option in “Your Account.” You can select a Spotlight Charity or search for your desired charity by name, category or state.


If I represent a charitable organization, how can I learn more about registering my organization for Amazon Smile?

Go to to learn how to register your organization to receive donations. The list is constantly growing!


Keep in mind, donations are made to the charity of your choice by the Amazon Smile Foundation and are not eligible for tax deduction by you. However, if you can support philanthropy while shopping till you drop…why not? Happy clicking – and smiling!